Turn your audience into a merchandise business.
We build, launch, and operate merch businesses for creators — from product design and storefront setup to production, fulfillment, and ongoing operations.
You create. We handle the merch.
Your job is to grow your audience and make great work. Merch Lab handles the commerce infrastructure behind the scenes.
Create
We turn your brand, artwork, identity, or community into products your audience can buy.
Build
We set up the storefront, products, domain, integrations, and backend systems.
Fulfill
Orders are produced and shipped directly to your customers through our supplier network.
Operate
You promote your merch. We manage the merchandising side so you can stay focused on your audience.
Your creativity, turned into products.
Apparel can be the foundation, but Merch Lab can build product lines around the type of creator you are.
Monetize the audience you already have.
Musicians
Turn listeners, fans, shows, and releases into a merchandise revenue stream without running a clothing company yourself.
Content Creators
Give your community another way to support your brand through products that feel native to your identity.
Visual Artists
Turn your artwork into physical products like canvases, prints, totes, mugs, apparel, and more.
Choose how you want to work with us.
The core service stays the same. The difference is how you prefer to structure the investment and upside.
- Store setup & integrations
- Product setup
- Production & fulfillment system
- Ongoing merch operations
- No upfront launch cost
- Everything in Partner
- Lower ongoing share
- Designed for creators expecting volume
- Ongoing merch operations
- More upside stays with you
- Everything in Growth
- Flat monthly management
- No ongoing revenue share
- Ideal for higher sales volume
- Predictable operating cost
Pricing shown is an initial partnership framework and may be adjusted based on scope, product mix, support needs, and expected volume.
Your audience.
Your brand.
Your merch.
Built and operated by Merch Lab.
Your outsourced merch department.
Instead of learning every piece of e-commerce yourself, plug into a team that already understands the backend.
Simple answers.
Do I need to buy inventory upfront?
No. The model is designed around print-on-demand and connected suppliers, so products can be produced after customers order.
Do you only do clothing?
No. Depending on your brand and audience, Merch Lab can help source and sell apparel, tote bags, mugs, prints, canvases, posters, accessories, and more.
Who owns the store and customer revenue?
The creator or brand should own the storefront, payment accounts, and customer revenue. Merch Lab operates with agreed access and is paid according to the partnership structure.
Do you run my marketing too?
The core offer is focused on building and operating the merchandise business. Strategy and additional growth services can be scoped separately as the business grows.
What if I already have a store?
That’s fine. Merch Lab can work with an existing setup and help improve the product, supplier, fulfillment, and operating infrastructure.
Turn your audience into something they can buy.
Tell us about your audience, your brand, and what you want to create. We’ll show you how Merch Lab can build the commerce side for you.
Book a Call →